Introducing Purple Shampoo from Elvive Colour Protect, Britain's number 1 for coloured hair.*
Highlighted brunette, blonde, and grey hair can become yellow and brassy over time.
How does it work? Purple colour is the opposite to yellow on the colour wheel, the purple within the Purple shampoo formula helps neutralise yellow tones.
Our new specialist colour correcting Purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful.
Suitable for blonde, highlighted, and silver hair.
 
Benefit & Features:
	
For highlighted brunette, blonde & grey hair
	
Nourishes hair & neutralises brassy tones
	
Hair is left looking bright and beautiful
	
Starts working in just one use
	
Use once a week to complement your regular Elvive Colour Protect routine